Position the offer so people understand why it matters
Clear value propositions, service narratives, sales pages, proposal language, and content that connects technical substance to human buying decisions.
Marketing Strategy / Content / Business Development
Marketing that respects the buyer, the numbers, and the actual work.
I have built marketing functions, written hundreds of proposals, grown professional-services practices, published practical SEO and web strategy pieces, and connected messaging to websites, tools, content, and revenue. The useful version of marketing is not decoration. It is clarity plus momentum.
Original code-generated artwork by Jim Dee.
$1MRecurring new business materially supported in first year at Case | Sabatini
500Estimated audit, tax, consulting proposals and letters written across professional-services roles
10xWebsite traffic increase supported through association web-service expansion
200+Deloitte proposals project-managed for complex professional-services engagements
Marketing As A Service
Useful for founders, professional firms, creators, and technical teams.
Turn content, search, and outreach into qualified attention
SEO strategy, ABM experiments, email lists, article programs, video ideas, and practical campaigns built around measurable outcomes.
Support complex sales with writing, strategy, and systems
Proposal strategy, sales collateral, competitive intelligence, partner coaching, professional-services BD, and high-stakes communications.
Connect marketing strategy to websites and tools
Landing pages, CMS strategy, custom web apps, calculators, lead-generation systems, and content architecture informed by years of building the sites too.
Marketing Resume Proof
Company roles, business development wins, and communications work.
MarketingPortland.com
Web Strategist
Founded a Portland marketing and web strategy company focused on SEO, marketing communications, and conversion-minded websites before it evolved into Array Web Development.
- Built SEO-focused web and content strategies for clients
- Published practical marketing, SEO, video, email, and affiliate marketing articles
- Connected marketing strategy directly to CMS, web development, and custom web systems
Case | Sabatini CPAs
Director of Marketing & Business Development
Built the marketing and business-development function for a regional CPA and wealth-management firm, supporting partners, proposals, industry growth, and client-facing services.
- $1M in recurring new business materially supported during first year
- Tax eNewsletter grew from 200 clients to 2,500 local business leaders
- Built government and post-secondary school practices from scratch
- Wrote roughly 500 audit, tax, and consulting proposals and letters
- Designed and coded web tools including Form 990 analysis and LIFO decision support
Air & Waste Management Association
Senior Manager, Marketing Communications & Internet Services
Led marketing communications and web services for a 10,000-member professional trade association serving environmental engineers around the world.
- Managed marketing and web publishing for an international professional association
- Helped expand web functionality and drive a 10x increase in website traffic
- Handled PR, advertising, and marketing for a 4,000+ attendee conference and 50,000 sq. ft. exhibition
- Built marketing partnerships with environmental companies
- Wrote internet marketing content for EM Magazine
Deloitte
Marketing Communications Project Manager
Supported regional CPAs and management consultants with proposal strategy, business development research, competitive intelligence, and complex professional-services communications.
- Wrote and project-managed 200+ proposals for audit, tax, and consulting engagements
- Supported engagements ranging up to $4M in scope
- Earned a top review of Exceeds Expectations
- Developed a competitive intelligence program to support faster client-opportunity response
Selected Marketing Writing
SEO, ABM, email, video, web strategy, and professional-services growth.
9 Bold Account-Based Marketing Experiments
A current look at ABM, cold outreach, experimentation, and turning targeted messaging into actual conversations.
Sample 6-Month SEO Plan That Anyone Can Follow
A practical phased plan for turning search strategy into recurring publishing and site improvements.
SEO Blogging 101
A content-engine primer for people who know they should publish but do not know what the system should look like.
11 Critical YouTube & Video Site Best Practices
Video marketing tactics through the lens of search, discoverability, and better web placement.
Building a Valuable Email List
A direct argument for treating email as a commercial relationship instead of a vanity subscriber count.
Professional Services Firms: Build Your Client Base
Marketing and website fundamentals for expert-service firms that need credibility, clarity, and lead flow.
When You're Too Busy to Make Content
A practical piece about extracting useful content from the person who actually understands the business.
A Major SEO Consideration Before Starting a Medium.com Publication
A strategic reminder that content architecture, naming, and URLs matter before the publishing machine begins.
Thoughts on NFT Marketing
A Web3 strategy piece on why some NFT collections are easier to market than others.
How NFT Teams Can Address Timing and Momentum
A marketing operations article about sequencing, energy, and audience momentum for launch teams.