🤝 DEVELOPER ADVOCATE / DEVELOPER RELATIONS RESUME


JIM DEE  
Jim@GenerativeNFTs.io   •   (503) 891-7153
https://jpd3.com   •   https://linkedin.com/in/jimdee   •   https://github.com/jpdnft

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PROFESSIONAL SUMMARY

A passionate full-stack developer with 15 years of experience in web3, Ethereum smart contracts, front-and back-end development, combined with 15+ years of professional writing, editorial work, and technical content creation. Proven track record of building and nurturing developer communities through educational content, tutorials, and presentations, often taking large-scale new projects from 0 to 1. Adept at simplifying complex technical concepts for diverse audiences and fostering productive dialogues between engineering teams and the developer community. Well-accustomed to remote work / consultative scenarios.

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TECHNICAL & EDITORIAL SKILLS

• Programming Languages, Tools, & Frameworks: 
  Solidity, React, React Native, JSX, JavaScript, TypeScript, TSX, PHP, MySQL, HTML, CSS, Hardhat, Node.js, Firebase, Next.js, GitHub, Misc APIs / SDKs, blockchain & web3

• Content Creation: 
  Technical tutorials, video walkthroughs, documentation, presentations, webinars, SEO content

• Community Engagement: 
  Blogging, podcasts, developer meetups, open-source projects, public speaking

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PROFESSIONAL EXPERIENCE

⭐ Independent Developer ⟶ Specializing in SDKs, APIs, Web3, AI, Technical Writing, CMSs
📍 Remote, 2025-present.

My work has evolved from traditional web development and crypto into a broader focus on modern application development. I now specialize in full-stack apps using Node.js, React, Next.js, and Firebase, often incorporating AI-driven features. I also develop blockchain/Web3 integrations, including smart contracts, token mechanics, and dApps. Beyond development, I really enjoy writing technical & marketing / SEO content on APIs, SDKs, AI, blockchain, SEO -- and doing developer advocacy / community-building work!

Key Contributions & Impact:
✅ Developed & launched full-stack applications with React, Next.js, and Firebase, increasing user engagement by 40%.
✅ Built AI-powered tools, integrating OpenAI APIs for chatbots, content generation, and AI-assisted user experiences.
✅ Optimized SEO & automated workflows, boosting organic traffic & conversion rates through AI-driven content recommendations.
✅ Designed & deployed smart contracts, dApps, and NFT-based experiences that handled thousands of Web3 transactions.
✅ Wrote blockchain technical documentation, improving developer onboarding & adoption rates.
✅ Led developer advocacy efforts, creating content, API documentation, and community resources that increased SDK adoption & retention.

Highlighted Projects:
✅ Blockchain onboarding & tokenization – Developed XRPL blockchain onboarding documentation for real-world asset (RWA) tokenization.
✅ AI-Driven mobile app – Building a React Native app with OpenAI integration, enabling AI-assisted UX enhancements.
✅ Automated business workflows – Implemented AI-driven automation with Next.js & SEO, improving business efficiency.
✅ Healthcare SaaS Development – Contributed to a team-based healthcare startup, collaborating on GitHub with multiple merged PRs.


⭐ GenerativeNFTs.io ⟶ Chief Developer & Project Lead
📍 Remote, Duration: 2021-2024

At GenerativeNFTs.io, I designed, developed, and deployed large-scale 10k generative NFT projects, overseeing everything from smart contract engineering and dApp development to custom-built API infrastructure. I built a proprietary generative NFT system, programmatically producing unique assets with rarity mechanics, specialized logic rules, and dynamic metadata, enabling seamless blockchain deployment at scale.

Key Achievements & Impact:
✅ Drove $40M+ in generative NFT revenue, leading development of high-profile projects from concept to execution.
✅ Led complex, large-scale web3 project management, overseeing art pipeline, coding, and team strategy for international NFT drops.
✅ Developed & launched 30+ Ethereum smart contracts with mint-on-demand functionality, powering multi-million dollar NFT collections.
✅ Built & optimized metadata APIs that scaled to handle 100K+ requests/minute during peak events.
✅ Engineered React-based Web3 wallet integrations, streamlining minting UX & increasing conversion rates by 30%+.
✅ Optimized smart contract efficiency – e.g., saved clients thousands of $$$ via Merkle tree implementation for allowlists.
✅ Consulted on web3 best practices, advising teams on NFT mechanics, smart contract security, and decentralized app architecture.
✅ Spoke at gatherings and spaces, sharing insights on generative NFTs, dApps, and smart contracts.
✅ Analyzed key performance metrics, using sales & engagement data to refine web3 strategies and maximize project success.
✅ Led product & tech strategy, collaborating with artists, developers, and project leads to create secure, high-performance blockchain applications.
✅ Maintained a popular (1+ million reads) web3 blog; wrote 200+ articles on NFTs, art coding, team mgmt., strategy, blockchain & crypto trends.
✅ See: https://jpd3.com/nfts


⭐ Array Web Development ⟶ Principal Developer
Location: Remote, Duration: 2011-2021

As the founder and principal of Array Web Development, I built and led a full-service agency, delivering high-impact solutions across many industries. Specializing in full-stack development, custom db apps, API work, and digital marketing / SEO, I designed and deployed custom CMS-driven platforms, eCom solutions, and marketing automation systems that increased client revenue and engagement.

Key Achievements & Impact:
✅ Specialized in LAMP-stack CMS implementation (e.g., Joomla, Wordpress etc.), designing content strategies for hundreds of clients.
✅ Designed & implemented high-performance, fully dynamic web apps using custom MySQL solutions, boosting operational efficiency & automating workflows.
✅ Developed & integrated APIs for workflow automation and business operations, enabling seamless functionality with YouTube, Zoho, Stripe, CRMs, and third-party platforms.
✅ Led full-stack web dev, delivering custom-designed, highly optimized CMS-driven websites, intranets, & db apps, improving site speed & performance by 50%+.
✅ Boosted ROI through robust SEO & content marketing consulting, designing strategies that increased organic traffic by 200%+ and doubled conversion rates.
✅ Managed multi-client transformations, overseeing webdev, automation, and eCom implementations that helped businesses scale revenue by 5-7 figures.
✅ Pioneered developer relations initiatives (presenting at conferences, authoring API documentation, and engaging with dev communities) to drive adoption and usability.
✅ Published & edited industry-leading content, authoring business and tech-related articles, positioning myself as a thought leader in webdev & digital strategy.
✅ See https://medium.com/web-design-web-developer-magazine
✅ See: https://jpd3.com/webdev

This role solidified my expertise in full-stack web development, API architecture, SEO-driven content strategies, and digital marketing automation, while also refining my skills in project management, business growth, and client strategy.

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DEVELOPER RELATIONS / DEVELOPER ADVOCACY QUALIFICATIONS

A good dev needs to be proficient in multiple languages, modalities, frameworks, etc., as the position requires communicating one platform out to devs working in all kinds of environments. So, I'm happy to provide a package of examples from my career, starting with tech qualifications and then covering the tech/editorial side.

In my recent focus within the NFT/web3 space, I've maintained a highly *diverse* overall tech stack, as these projects have tentacles reaching well beyond "NFT" category silo. Smart contracts, for example, are written in Solidity. Then the contract-integrated minting dApps have to be coded in JavaScript / React / JSX, utilizing outside libraries like Ethers.js, and of course heavy in HTML & CSS. My APIs for serving up metadata are done in Node.js leveraging Google Firebase. Step back once more and we get to the art generation coding, which I do using mainly PHP and MySQL. And all of that requires various types of programmatic storage solutions, ranging from Arweave (an IPFS-like blockchain-style permastorage) to serverless platforms like Netlify and Heroku, to old-school web servers. (And Git of course.)

Prior to my being a web3 dev, I spent a decade as an independent web developer. For that role, I did the usual API integrations that web devs do routinely, interfacing with APIs like Youtube, Zoho, and many others. My core customer base was in the Joomla world, which is a CMS framework and front end similar to Wordpress (only with a codebase more suited to business solutions). Doing that, I actually did a ton of "developer advocate" work, educating other devs on everything from the front end to various classes within the codebase itself. 

Typically, developer advocates utilize written articles and tutorials, podcasts, and presentations to facilitate the role's outreach requirements. Here are some examples of my work in this area:


⟶ DEVELOPER ADVOCACY 1/3:  WRITTEN ARTICLES

Here are many articles in the "developer advocate" mode -- ranging from basic instructions on administration to in-depth pieces with code examples. Many of these articles focus on Joomla topics. But, I've thrown in a handful of others showing API integrations, JS library integrations, and more:

'Build a Token-Gated Web Page for Base Chain NFTs with Coinbase’s OnchainKit and Next.js' (https://medium.com/web-design-web-developer-magazine/build-a-token-gated-web-page-for-base-chain-nfts-with-coinbases-onchainkit-and-next-js-951848640c86?sk=cb70ad5eac9942beb9a0923ff99498c3)

'Adding Realtime Crypto Coin Price Fetching to the Coinbase / Open AI Chatbot — Multi-Tool Customizations'
(https://medium.com/web-design-web-developer-magazine/adding-realtime-crypto-coin-price-fetching-to-the-coinbase-open-ai-chatbot-multi-tool-db0aba8dd997)

'Let's Code a Coinbase SDK AgentKit Tool that Empowers an Open AI Chatbot to Examine Smart Contracts!'
(https://medium.com/web-design-web-developer-magazine/lets-code-a-coinbase-sdk-agentkit-tool-that-empowers-an-open-ai-chatbot-to-examine-smart-contracts-c076b9b3dfee)

'Enhancing Coinbase AgentKit with Hex Data Transfers Using Zod and Ethers.js for a New Formal Tool'
(https://medium.com/web-design-web-developer-magazine/enhancing-coinbase-agentkit-with-hex-data-transfers-using-zod-and-ethers-js-for-a-new-formal-tool-564dba2c0fc9)

'Getting Started with Coinbase SDK Wallets: A Hands-On Guide'
(https://medium.com/web-design-web-developer-magazine/getting-started-with-coinbase-sdk-wallets-a-hands-on-guide-06ab896656b4)

'Expanding the Coinbase AgentKit: Using Chatbot Prompts to Create On-Chain NFTs and Beyond'
(https://medium.com/web-design-web-developer-magazine/expanding-the-coinbase-agentkit-using-chatbot-prompts-to-create-on-chain-nfts-and-beyond-4cc901bbacd1)

'Documenting an API using OpenAPI / Swagger — A Quick Example Using the Coinbase AI Chatbot Agent'
(https://medium.com/web-design-web-developer-magazine/documenting-an-api-using-openapi-swagger-a-quick-example-using-the-coinbase-ai-chatbot-agent-e2924af7e090)

'Building a Blockchain AI Agent in No Time with the Coinbase AgentKit'
(https://medium.com/web-design-web-developer-magazine/building-a-blockchain-ai-agent-in-no-time-with-coinbases-agentkit-a83ec7275bc3)

'Adding an AI-Generated 3D Spinning Cat to a React Ap Using Meshy.ai and ‘React Three Fiber’. Was It Easy?'
(https://medium.com/web-design-web-developer-magazine/adding-an-ai-generated-3d-spinning-cat-to-a-react-app-using-meshy-ai-4de44aa5d008?sk=ffabee08b3c3b137f97a567514248fe0)

'Implementing a “Hello World” WebSocket App on Heroku'
(https://medium.com/web-design-web-developer-magazine/implementing-a-hello-world-websocket-app-on-heroku-eab85abe08d0?sk=27f7b8ce02b3d62cdd5047f2c396b787)

'What Is Bootstrap How Can I Use It In Joomla 3'
(https://medium.com/web-design-web-developer-magazine/what-is-bootstrap-how-can-i-use-it-in-joomla-3-669a6a40614a?sk=ab05fbb5376369ad4b64f64e761c4220)

'How To Administer a Joomla Web Site — Part 1: Categorization of Your Content'
(https://medium.com/web-design-web-developer-magazine/how-to-administer-a-joomla-web-site-part-1-categorization-of-your-content-bc9eca0999a?sk=65210bccd138b1e25ce656b6350a96f8)

'How To Administer a Joomla Web Site — Part 2: Creating Articles and Categorizing Them'
(https://medium.com/web-design-web-developer-magazine/how-to-administer-a-joomla-web-site-part-2-creating-articles-and-categorizing-them-a39c081f5f60?sk=d66b2ef4f182566dc3faab01795c4e22)

'How To Administer a Joomla Web Site — Part 3: Menu Administration'
(https://medium.com/web-design-web-developer-magazine/how-to-administer-a-joomla-web-site-part-3-menu-administration-af8427bdd1d5?sk=28b355fe19718e8ace11977fbcadad8a)

'How To Administer a Joomla Web Site — Part 4: Filters and Search Tools'
(https://medium.com/web-design-web-developer-magazine/how-to-administer-a-joomla-web-site-part-4-filters-and-search-tools-92f77d97f8c?sk=21516cb5d6ee0db09163d51ef6bb1416)

'Can I Run My Own PHP Scripts Within Joomla or WordPress Pages'
(https://medium.com/web-design-web-developer-magazine/can-i-run-my-own-php-scripts-within-joomla-or-wordpress-pages-3521ad2e9d6c?sk=5f33cdf1cbb05914264e6b2ea3478a0d)

'What Does Joomla 4 Mean for Your Joomla 3 based Web Site'
(https://medium.com/web-design-web-developer-magazine/what-does-joomla-4-mean-for-your-joomla-3-based-web-site-5f3e814b987?sk=e04d10d9f27c423fa2844c6db6acb6a9)

'How To Integrate Web Sites with YouTube's API: A Simple Example Using PHP'
(https://medium.com/web-design-web-developer-magazine/how-to-integrate-web-sites-with-youtubes-api-a-simple-example-using-php-55f308afe6c5?sk=fc0b26d9c7dc552f97ecc5d77b755f4e)

'Leveraging JS File Uploader Libraries in PHP Forms Example using FilePond'
(https://medium.com/web-design-web-developer-magazine/leveraging-js-file-uploader-libraries-in-php-forms-example-using-filepond-754cdc9a8b48?sk=8acdac4ef204d2dc31ffc7bb501b851a)

'Using Arweave Through ArDrive for Storing 10,000 Generative NFTs Permanently How to Get It Done'
(https://medium.com/web-design-web-developer-magazine/using-arweave-through-ardrive-for-storing-10-000-generative-nfts-permanently-how-to-get-it-done-a80ac8e36f30?sk=a8d3e092f43d66fcf62b2f8ca5c2f5c6)

'NFT Teams: Free Yourself from Never-Ending IPFS Pinning Fees: Uploading Images to Arweave via the CLI Method'
(https://medium.com/web-design-web-developer-magazine/nft-teams-free-yourself-from-never-ending-ipfs-pinning-fees-uploading-images-to-arweave-via-the-a94ca51e99f4?sk=1ee94409f42858a96d9c0be638328efd)

'Marketing Tweets using REACH Experimenting With a Platform That Helps Creators Reach Audiences'
(https://medium.com/web-design-web-developer-magazine/marketing-tweets-using-reach-experimenting-with-a-platform-that-helps-creators-reach-audiences-5ef2d76825a3?sk=912cc85db18ccadd645d6eef41906373)

'How To Integrate Web Sites with YouTube's API A Simple Example Using PHP'
(https://medium.com/web-design-web-developer-magazine/how-to-integrate-web-sites-with-youtubes-api-a-simple-example-using-php-55f308afe6c5?sk=fc0b26d9c7dc552f97ecc5d77b755f4e)



⟶ DEVELOPER ADVOCACY 2/3:  PODCAST GUEST

On this podcast, I'm discussing Arweave, a blockchain-type permastorage solution not specific to the NFT industry (but utilized by it):
(https://www.youtube.com/watch?v=zvKRk52M4pI)


⟶ DEVELOPER ADVOCACY 3/3:  VIDEO / PRESENTATIONS

In the following article you can watch me teach other devs (as a guest speaker at that framework's world conference) how to leverage that framework's database class within their components. Not the greatest video, as I had a cold at that conference! But, also not bad & shows me in "teaching" mode with other devs:

'Leveraging the JDatabase Class in Joomla; A Free Intro Course for Web Developers'
(https://medium.com/web-design-web-developer-magazine/leveraging-the-jdatabase-class-in-joomla-a-free-intro-course-for-web-developers-ddc15a769f2f?sk=5922ce9f07330c210fe62c3ba822b85b)


⟶ ADDITIONAL ARTICLE

Here's an additional article that discusses my take on Developer Advocate / Developer Relations roles:  'The Unique Role of Developer Advocates in Tech Companies and Organizations'
(https://medium.com/web-design-web-developer-magazine/the-unique-role-of-developer-advocates-in-tech-companies-and-organizations-e653ff5ae1d0?sk=1f95b32199a212a04c19a22b645a2a61)

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EDUCATION

• B.A. English, Wilkes University

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SOCIAL MEDIA AND PORTFOLIO

• LinkedIn: https://linkedin.com/in/jimdee
• Github: https://github.com/jpdnft
• Medium: https://medium.com/@jimdee
• Facebook: https://facebook.com/rawfood
• Instagram: https://instagram.com/SwiggaJuice
• Twitter: https://twitter.com/SwiggaJuice
• Personal website: https://jpd3.com

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REFERENCES & RECOMMENDATIONS
• See https://www.linkedin.com/in/jimdee/
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