🏢 GENERAL RESUME

JIM DEE
Jim@GenerativeNFTs.io • (503) 891-7153
https://jpd3.com • https://linkedin.com/in/jimdee • https://github.com/jpdnft

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PROFESSIONAL SUMMARY

Seasoned professional with extensive experience in business development, project management, digital marketing, and web development. Proven track record of managing high-level, high-budget, mission-critical projects, leading teams to achieve strategic objectives, taking projects from 0 to 1 and from 1 to n. Adept at combining technical expertise with business acumen to drive growth and enhance operational efficiency. Well-accustomed to remote work / consultative scenarios.

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PROFESSIONAL EXPERIENCE

⭐ Independent Developer ⟶ Specializing in APIs, Web3, AI, Technical Writing, CMSs

My work has evolved from traditional web development and crypto into a broader focus on modern application development. I now specialize in full-stack apps using Node.js, React, Next.js, and Firebase, often incorporating AI-driven features. I also develop blockchain/Web3 integrations, including smart contracts, token mechanics, and dApps. Beyond development, I really enjoy writing technical & marketing / SEO content on APIs, SDKs, AI, blockchain, SEO -- and doing developer advocacy / community-building work!

Key Contributions & Impact:
✅ Developed & launched full-stack applications with React, Next.js, and Firebase, increasing user engagement by 40%.
✅ Built AI-powered tools, integrating OpenAI APIs for chatbots, content generation, and AI-assisted user experiences.
✅ Optimized SEO & automated workflows, boosting organic traffic & conversion rates through AI-driven content recommendations.
✅ Designed & deployed smart contracts, dApps, and NFT-based experiences that handled thousands of Web3 transactions.
✅ Wrote blockchain technical documentation, improving developer onboarding & adoption rates.
✅ Led developer advocacy efforts, creating content, API documentation, and community resources that increased SDK adoption & retention.

Highlighted Projects:
✅ Blockchain onboarding & tokenization – Developed XRPL blockchain onboarding documentation for real-world asset (RWA) tokenization.
✅ AI-Driven mobile app – Building a React Native app with OpenAI integration, enabling AI-assisted UX enhancements.
✅ Automated business workflows – Implemented AI-driven automation with Next.js & SEO, improving business efficiency.
✅ Healthcare SaaS Development – Contributed to a team-based healthcare startup, collaborating on GitHub with multiple merged PRs.

⭐ Co-Founder / Chief Generative NFT Coder / Project Lead ⟶ GenerativeNFTs.io

At GenerativeNFTs.io, I designed, developed, and deployed large-scale 10k generative NFT projects, overseeing everything from smart contract engineering and dApp development to custom-built API infrastructure. I built a proprietary generative NFT system, programmatically producing unique assets with rarity mechanics, specialized logic rules, and dynamic metadata, enabling seamless blockchain deployment at scale.

Key Achievements & Impact:
✅ Drove $40M+ in generative NFT revenue, leading development of high-profile projects from concept to execution.
✅ Led complex, large-scale web3 project management, overseeing art pipeline, coding, and team strategy for international NFT drops.
✅ Developed & launched 30+ Ethereum smart contracts with mint-on-demand functionality, powering multi-million dollar NFT collections.
✅ Built & optimized metadata APIs that scaled to handle 100K+ requests/minute during peak events.
✅ Engineered React-based Web3 wallet integrations, streamlining minting UX & increasing conversion rates by 30%+.
✅ Optimized smart contract efficiency – e.g., saved clients thousands of $$$ via Merkle tree implementation for allowlists.
✅ Consulted on web3 best practices, advising teams on NFT mechanics, smart contract security, and decentralized app architecture.
✅ Spoke at gatherings and spaces, sharing insights on generative NFTs, dApps, and smart contracts.
✅ Analyzed key performance metrics, using sales & engagement data to refine web3 strategies and maximize project success.
✅ Led product & tech strategy, collaborating with artists, developers, and project leads to create secure, high-performance blockchain applications.
✅ Maintained a popular (1+ million reads) web3 blog; wrote 200+ articles on NFTs, art coding, team mgmt., strategy, blockchain & crypto trends.
✅ See: https://jpd3.com/nfts

⭐ Principal Web Strategist ⟶ Array Web Development

As the founder and principal of Array Web Development, I built and led a full-service agency, delivering high-impact solutions across many industries. Specializing in full-stack development, custom db apps, API work, and digital marketing / SEO, I designed and deployed custom CMS-driven platforms, eCom solutions, and marketing automation systems that increased client revenue and engagement.

Key Achievements & Impact:
✅ Specialized in LAMP-stack CMS implementation (e.g., Joomla, Wordpress etc.), designing content strategies for hundreds of clients.
✅ Designed & implemented high-performance, fully dynamic web apps using custom MySQL solutions, boosting operational efficiency & automating workflows.
✅ Developed & integrated APIs for workflow automation and business operations, enabling seamless functionality with YouTube, Zoho, Stripe, CRMs, and third-party platforms.
✅ Led full-stack web dev, delivering custom-designed, highly optimized CMS-driven websites, intranets, & db apps, improving site speed & performance by 50%+.
✅ Boosted ROI through robust SEO & content marketing consulting, designing strategies that increased organic traffic by 200%+ and doubled conversion rates.
✅ Managed multi-client transformations, overseeing webdev, automation, and eCom implementations that helped businesses scale revenue by 5-7 figures.
✅ Pioneered developer relations initiatives (presenting at conferences, authoring API documentation, and engaging with dev communities) to drive adoption and usability.
✅ Published & edited industry-leading content, authoring business and tech-related articles, positioning myself as a thought leader in webdev & digital strategy.
✅ See https://medium.com/web-design-web-developer-magazine
✅ See: https://jpd3.com/webdev

This role solidified my expertise in full-stack web development, API architecture, SEO-driven content strategies, and digital marketing automation, while also refining my skills in project management, business growth, and client strategy.

★ Director of Marketing & Business Development ⟶ Case | Sabatini CPAs

✅ Developed and executed comprehensive marketing and business development plans.
✅ Launched a successful tax eNewsletter, significantly expanding the firm’s client base.
✅ Created high-quality marketing materials, proposals, and business communications.
✅ Fostered relationships with key stakeholders to enhance business opportunities.

★ Senior Manager, Marketing Communications & Internet Services ⟶ Air & Waste Management Association

✅ Oversaw all marketing communications and web-based publishing.
✅ Supervised marketing and website personnel.
✅ Managed PR, advertising, and media relations for large-scale conferences and exhibitions.
✅ Enhanced online presence and engagement through strategic content management.

★ Marketing Communications Project Manager ⟶ Deloitte

✅ Wrote and managed over 200 proposals for audit, tax, and consulting engagements.
✅ Developed competitive intelligence programs and assisted with business development strategies.
✅ Coordinated cross-functional teams to ensure cohesive project execution.
✅ Enhanced client relationships through effective communication and proposal management.

★ Production Editor ⟶ Prentice Hall

✅ Edited and managed layout for legal journals, ensuring compliance with style guides.
✅ Wrote feature articles for the law firm management publication, Of Counsel.
✅ Coordinated with authors and contributors to ensure timely publication.

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GENERAL BUSINESS SKILLS

business development, project management, digital marketing & SEO, web development & design, content creation & strategy, technical writing & documentation, public relations & media relations, team leadership & supervision, strategic planning, problem solving & critical thinking

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INDUSTRY EXPERIENCE

blockchain, construction, crypto / cryptocurrency, editorial, financial services, legal, magazines, news, nonprofit organizations, professional services, publishing, saas, startups, technology

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PUBLICATIONS & WRITING

• Authored two novels, a novella, a feature screenplay, and a memoir.
• Published thousands of blog articles on various platforms.
• Notable articles include topics on web development, generative art coding, and digital marketing strategies.
• See https://jpd3.com/books

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EDUCATION

• B.A. English, Wilkes University

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HOBBIES AND INTERESTS

• Stained glass work: https://jpd3.com/glass
• Music composition: https://jpd3.com/music
• Digital art: https://jpd3.com/art
• NFTs and web3: https://jpd3.com/nfts

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SOCIAL MEDIA AND PORTFOLIO

• Amazon author page: https://amazon.com/author/jimdee
• Facebook author page: https://facebook.com/jpdbooks
• Facebook personal: https://facebook.com/rawfood
• Github: https://github.com/jpdnft
• Instagram: https://instagram.com/SwiggaJuice
• LinkedIn: https://linkedin.com/in/jimdee
• Medium: https://medium.com/@jimdee
• Twitter: https://twitter.com/SwiggaJuice
• Personal website: https://jpd3.com
• Books and writing: https://jpd3.com/books

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REFERENCES & RECOMMENDATIONS
• See https://www.linkedin.com/in/jimdee/

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